ABOUT ME

Myself Dr. Ramandeep Singh, serving as Professor Business Management and Director, School of Business Studies (SBS) at Punjab Agricultural University (PAU), Ludhiana, Punjab. I am also serving as Principal Investigator of NIDHI-TBI, Department of science & Technology, GoI Research Project – Host institution: PAU

My Vision is to elevate agriculture into a thriving agribusiness sector through modern practices, digital tools, and entrepreneurial thinking. Since 1995, my team and I have worked to promote Progressive Farming and Agripreneurship, empowering farmers and rural communities across Punjab and India. We have mentored and uplifted individuals and organizations, including rural youth, farm women, progressive farmers, Self Help Groups (SHGs), Farmer Producer Organizations (FPOs), Agri-Commodity Associations, entrepreneurs, intrapreneurs, agri-business and management students, postgraduates, PhD scholars, field functionaries, faculty, staff, and administrators. Our goal is to help them build sustainable agri-enterprises and market-ready products through innovative strategies.

To broaden our impact, we use digital platforms extensively. We manage 17 WhatsApp groups, 8 Facebook groups/pages, and YouTube channel, connecting with a wide network of stakeholders. These platforms share key insights on modern farming methods, branding, labeling, packaging, pricing, market trends, and promotion, essential for making the farm-to-table concept a practical reality.

We particularly focus on empowering women and youth, helping them become agripreneurs and brand creators capable of exploring domestic and global markets. In today’s dynamic agricultural landscape, farmers must diversify income through digital marketing, value addition and entrepreneurship.

My vision is to build a vibrant, innovation-driven ecosystem where every farmer is not just a cultivator, but also an entrepreneur and a leader in the global agri-market.

SKILLS AND INTERESTS

Agri-Product Development

I and my team specialize in guiding farmers to launch their own agriculture-based products in the commercial market. Our work involves helping them with product pricing, packaging design, branding, and understanding consumer behavior to ensure successful market entry.

Agri-Marketing Training

One of my key interests is training farmers in agri-marketing enabling them to sell their produce more efficiently and profitably. I focus on building their capacity to understand market dynamics and adopt customer-centric sales strategies.

Organizing Agribusinesses

I am passionate about helping farmers transition from informal farming practices to structured agribusiness models. I work closely with them to professionalize their operations and prepare them for participation in national and global markets.

Creating Sustainable Supply Chains

I take pride in helping farmers build efficient supply chains that benefit both producers and consumers. My goal is to create stable, alternative income pathways for the agrarian community by connecting them directly to markets and reducing dependency on middlemen.

MY MISSION

My mission is to connect agricultural households in Punjab and beyond through social media, providing farmers and agripreneurs with expert guidance in agri-product development, marketing and research. With the support of my dedicated team, we aim to empower farmers by promoting progressive farming and helping them generate sustainable, parallel income sources.

Combining my expertise in agricultural research, marketing and management practices, I strive to drive social transformation and create win-win alliances within the agrarian ecosystem. I firmly believe in the power of digital platforms to disseminate knowledge, foster innovation and facilitate meaningful engagement across the farming community.

Message to Farmers

To all members of the agrarian community:

Understand the agri-business system holistically. Focus on value addition, consumer-driven agri-marketing and education-led growth. By aligning farming with market needs, every stakeholder from producer to consumer, can benefit and Indian agriculture can thrive on a global scale.

I encourage all farmers who aspire to create their own agri-brand and launch products in international markets to come forward. From training to one-on-one mentoring, I am here to guide you every step of the way.

International Exposure

California, USA

Received specialized training from California State University and San Jose state University. Visited the Fun Feast Co-operative Processing Unit, Yuba City and jointly worked with S. Kram Bains–the Peach, Pear & Plum King of California

Nigeria

Served as an agribusiness consultant to the team of Agripreneurs of Ondo, Oyo, and Lagos States

New York, USA

Represented Punjab Agricultural University on the television talk show ‘Jus Punjabi’, New York

CONTACT US

STAY IN TOUCHCONTACT FOR AGRICULTURAL MARKETING ADVICE/TRAINING

  • Address: Dr Ramandeep Singh Professor of Business Management,SBS,PAU
  • Phone: +91 +91 98140 19470
  • Email: [email protected]