HELPING FARMERS BECOME THEIR OWN GLOBAL BRAND

I Dr. Ramandeep Singh, a Professor of Business Management, Punjab Agriculture University is actively involved in promoting the concepts of Progressive Farming and Agri Business in Punjab through digital marketing and social media. I have guided the farmers to develop new products and concepts that have greater acceptability amongst the consumers, and in the process helped them to supplement their incomes & also forge linkages between the farmers, the agriculture supply chain and the consumers.

To be a Centre of excellence to study and provide advice and assistance to farmers in India as well as internationally on policy issues, trading and marketing of the highest quality with the ultimate objective for helping millions them in Agricultural Marketing.

SKILLS AND INTERESTS

I along with my team at PAU provide a comprehensive product development service for the agricultural sector, offering pragmatic advice, designs and technical support all the way from research concept to market.
Several initiatives have been taken by me and my team to promote agricultural marketing across the nation and worldwide. Agricultural Marketing plays a pivotal role in fostering and sustaining the tempo of rural economic development.
A farmer of today needs to know the importance of agri-business and realise the source of regular income that can be generated when they introduce their agricultural produce in the form of a product into the global market.
I want to help the farmers across the nation, who are day in and day out serving our society efficiently, by creating a continuous supply line for them. My goal is to encourage the farmers to start creating/selling the end-products.

MY MISSION

To link all the agri households in Punjab and other areas across the globe through Social Media platforms, provide the farmers/agripreneurs advice and assistance on agri-product development, marketing and research. My ultimate objective is to help millions of farmers in Agricultural Marketing and Progressive Farming. With the help of my team, we endeavor to create a parallel income source for the farmers.

I strive to blend my deep knowledge of Agriculture Research, Marketing and Management Practices, Networking for Social Change and Transformation for forging Win-Win Alliances in the agrarian society. I want to encourage farmers to use digital media as a platform for dissemination of information and exchange of ideas.

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Case Studies

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