Being Professor of Business Management at Punjab Agricultural University,me and my team at (PAU) want to take agriculture to a whole new level of agribusiness and promote the concepts of Progressive Farming in Punjab by means of social media tools like WhatsApp, Facebook and YouTube. I aim to motivate all the farmers across India to pursue the challenging path of agripreneurship and become a brand of their own.
Me and my team have been able to connect more than 10,000 Agri households giving them advice on how to start their agri-based business, how to use the right tools and methods for farming, right ways to market their agri products. Both men as well as a large number of women are part of this venture. Now-a-days, it is a must for farmers to supplement their incomes and it can be achieved by helping them launch their own products in the global market by learning marketing skills.
Using Social Media and Digital Marketing, I aim to forage the link between widely-spread farmers and their potential customers, by sharing with them information relating to innovative farming techniques, pricing of products, branding and packaging, studying consumer market, and promoting products (online and offline) in order to make the concept of farm to table a vibrant reality.